What is the Great Reset (and Why Should We Care)?

The “Great Reset” is an initiative launched by the World Economic Forum (WEF) in June 2020 that aims to dismantle free enterprise and enforce radical leftist social change across the globe. To put it bluntly, it is a great evil of biblical proportions. 

Proponents of the Great Reset often play the “conspiracy-theory” card to silence those calling attention to their subversive agenda, but the plot truly is massive and threatens the fabric of free human society everywhere. In this hour, Christians around the world must arise, speak out and act to defend freedom and biblical standards. Jesus admonished believers to wake up, expose unfruitful works of darkness, and to redeem the time, because the days are evil (Eph. 5:11-15). His admonition applies now as much as it ever has. 

The membership of the WEF is a who’s who of major corporations, along with political and cultural elites. Member corporations span from Apple to Volkswagen. On its surface, the goals of the WEF elites appear benevolent, as they meet annually in Switzerland to advocate for public-private “cooperation.” Below the surface, however, their goals are far more ambitious and subversive.  

Klaus Schwab, founder and executive chairman of the WEF, and Thierry Malleret, WEF co-founder and main author of WEF’s Monthly Barometer, co-wrote a book in 2020 called COVID-19: The Great Reset. In the book, Schwab and Malleret reveal a plan for reshaping society in an Orwellian mold, declaring that the COVID pandemic presented an “opportunity [that] can be seized . . . to reimagine our world.” 

To borrow Aldous Huxley’s phrase, what does WEF’s “brave new world” look like? A video from the organization’s Facebook page gives us incredibly chilling insight. It calls for economic, social and governmental transformation of the world by 2030 including: 

• The end of individual property ownership. Owning a home, car, or even the clothes you’re wearing would be impermissible. Instead, you would rent all material items—including a Bible (if the state decides to make them available). Leases and subscription services are the way forward, according to the WEF, which means the second-hand market would be eliminated. (If a person does not own something, then that person cannot sell it to another party, even to turn a profit or recoup costs). This will incentivize black markets—a frequent side effect of socialism—and bans on buying and selling. 
• Imposing a digital currency and social scoring system like communist China’s, where approved transactions build social “credit” and disapproved transactions cost social credit. Approved and disapproved transactions will be measured by the perceived obedience to leftist ideology.  
• This Orwellian “Big Brother” program is already being implemented by financial institutions worldwide. Under the rubric of so called ESG (Environmental, Social, and Governance) standards, banks have begun rewarding and punishing people for their compliance with or resistance to the woke dogma. Online activity data is already being tracked, analyzed, and compiled by digital media companies to create individual profiles of spending habits, travel, social interactions and interests, political views, and more. 
• Digital currency will replace physical currency. With all material goods rented, and online transactions becoming the norm, physical cash will no longer be needed. Even the United States has already begun development of a digital dollar. 
• The WEF’s new system will block people who do not adhere to the woke standards from goods and services. This system is already reality in communist China, and truthfully, America is not far behind. Chase Bank recently made headlines when without warning it closed the account of former Ambassador Sam Brownback’s National Committee for Religious Freedom, offering to consider re-opening it only if the tax exempt organization would agree to provide a list of donors and of political candidates it intended to support. 
• A global charge on carbon. In a push to force dependence of “green energy,” nations and corporations will be pressured to reduce their global “footprint” or face heavy fines for carbon emissions. This paves the way for laws driven by climate change activism based on whatever “science” benefits those in power.  
• China, not the United States, will become the blueprint for the world to emulate. Much of the Great Reset is built on the model of communist China’s socialist mixed economy. The Forum has long been an anti-American organization, as evidenced by its embrace of China and frequent criticism of U.S. policies. American independence and strength have always been an obstacle to globalist strategies. 
• Meat will be a rarity, replaced with engineered, manufactured convenience food that promises to be healthier. But data has already shown that one such company, Impossible Foods, (co-founded by Google, Jeff Bezos, and Bill Gates) produces imitation meat that contains glyphosate levels 11 times higher than its closest competitor (glyphosate has been registered with the EPA as a pesticide since 1974, been labelled as a probable carcinogen by the World Health Organization, and is currently the subject of several legal battles by individuals who have developed cancer after repeated exposure to Roundup). Although global elitists talk about animal rights, the concept of totally manufactured food and the production of which is centrally controlled is obviously vulnerable to abuse by those seeking to control the population for political or ideological purposes.  

Other agendas of the WEF include: 

• Advancing the systemic racism worldview. WEF’s website’s includes several articles advocating for dependency on the government, painting minorities as helpless to improve their financial condition. WEF material embraces the lie that police departments in America are racist and advocate for defunding and replacing police departments with unarmed teams of people to handle crime and funding “community initiatives”.  
• Pushing for LGBTQ perversion to be normalized. The WEF suggests that communities that are more inclusive of non-biblical sexual lifestyles will recover from events like a pandemic more quickly. One article mentions “inclusion dividends” for cities that embrace immorality.  

So far, Joe Biden has not commented publicly on the Great Reset but everything his administration is doing aligns with the WEF agenda. He has stated that he would like to see an end to the “era of shareholder capitalism.” Klaus Schwab and other Great Reset leaders have been making the same argument since the 1970s. It has only gained traction recently, being propped up by the narratives of so-called climate change and wealth inequality. 

Other Democrats in his administration have not been so tight-lipped. John Kerry, former secretary of state and current special presidential climate envoy, stated in 2020 that the WEF “is really going to have to play a front and center role in refining the Great Reset to deal with climate change and inequity — all of which is being laid bare as a consequence of COVID-19.” 

What is the endgame of the Great Reset? During a talk delivered last year at Hillsdale College, Michael Rectenwald, chief academic officer of American Scholars, put it this way: 

“The foreseen result will be the merging of the physical, digital, and biological worlds, which presents a challenge to the ontologies by which we understand ourselves and the world, including the definition of a human being.” 

In America, we have enjoyed many rights and privileges that people in other parts of the world do not. We have an obligation as Christians to defend the biblical concepts of free enterprise (2 Tim. 2:6), personal property ownership (Deut. 5:21), and freedom of conscience (1 Cor. 10:29). One day, God will call us to give account for the actions, or inactions that we take.  

Thomas Jefferson is often quoted as saying that the price of liberty is eternal vigilance. Let us then be vigilant in our prayers for this country, in voting for Godly leaders, in teaching the next generation how love God and country, and in never letting the sun go down on our anger (Eph. 4:26), where liberty is concerned.

Learn More 

Explore the Truth & Liberty website and visit our Research Center for practical resources to defend free enterprise from the attacks of socialism. Also learn how you can become a Truth & Liberty Coalition member and join us in standing for truth in the public square.